File
GTM playbook
How we take a release to market: who it is for, what we say, where we say it and what we measure. Read before planning a launch, a post or a newsletter.
Who it is for
- Teams of five to fifty that already work with AI every day.
- The person who sets up their tools, not the buyer.
Channels
- The newsletter, once a month, to every workspace owner.
- A launch post for anything a customer would notice.
- The changelog for everything else.
Skill
Write the newsletter
Drafts the monthly customer newsletter from the changelog and the playbook's message, then saves the issue to Newsletters. Run it on the first Monday of the month, from any AI tool.
Read first
- GTM playbook, for who we write to and what we say.
- Changelog, for what shipped since the last issue.
- Brand voice, for how we sound.
Steps
- Lead with the one change customers will notice most.
- Link each change to its changelog file.
- Save the issue to Newsletters once Sarah says yes.
Collection
Newsletters
One file per issue as it was sent: the subject, each section and its links. Saved by the Write the newsletter skill. Read for what customers have already been told.
- November: bulk import and shared views4d ago by Eric
- October: search that keeps up1mo ago by Eric
- September: single sign-on for teams2mo ago by Sarah
- August: a faster first day3mo ago by Eric
Collection
Feature ideas
One file per idea from customers and the team: the problem, who asked and how often. Read before planning the roadmap or answering a feature request.
- Bulk edit tags from the list1d ago by Priya
- A weekly digest for owners3d ago by Marcus
- Import from Notion1w ago by Sarah
- Shared views for guests2w ago by Priya
Turn AI output into reusable team knowledge.
AI sessions and automated agent runs produce insights worth keeping. Give agents rules for where to save them, how to write them, and what existing context to update or link.



